Sabtu, 25 Mei 2024


Mei 25, 2024 0 Comments


Join Huawei in celebrating 12 years of mobile photography excellence


KUALA LUMPUR, 23 MAY 2024 – Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” on 23 May 2024, at the Sentul Glass Pavilion nestled within a private park in Kuala Lumpur, Malaysia, marking the largest photography exhibition in Huawei’s history.


The HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open platform for smartphone photographic excellence, was also officially launched during the exhibition’s opening ceremony. Now in its eighth consecutive year, the competition aims to inspire consumers to unleash their creativity and imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing each photograph with deeper emotional and cultural resonance.


“A Heartwarming World – 12 Years of Huawei Photography”

Debuting under the theme “A Heartwarming World,” the exhibition showcases nearly 300 photographs taken by Huawei smartphones, selected from millions of submissions. These images capture moments of warmth, tranquillity, and brightness from every corner of the globe, highlighting the genuine relatability of ordinary people and encapsulating HUAWEI XMAGE’s new brand philosophy, ‘The Power of Image.’ This philosophy aims to ignite consumers’ imagination, creativity, and appreciation with supreme imaging technology and experiences, showcasing its powerful impact beyond what’s captured.



The past decade has witnessed rapid development in mobile photography. This exhibition features works from Huawei smartphone series spanning the past 12 years. During this time, Huawei has driven the evolution and development of mobile imaging technology through continual innovation. Moreover, Huawei has engaged in global activities such as photography competitions, community events, and trend reports, promoting the worldwide spread of mobile photography culture.


Building upon this legacy, the HUAWEI P Series has been upgraded to the HUAWEI Pura Series. The HUAWEI Pura Series restarts with a new attitude, perfectly integrating ultimate photography, aesthetic design, and unique style. According to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points.[i]


With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to push the boundaries of technology and experience alongside global users, taking smart photography to new heights.





“Photography is a universal language, transcending barriers to capture beauty and inspire meaningful conversations,” Mr. Li Changzhu, Vice President of Handsets Product Line, Huawei Consumer Business Group shared during the opening ceremony. “XMAGE is a global platform that encourages users around the world to shoot, share, and record life, inspiring them to express their emotions and enjoy the fun of photography.”


“The XMAGE Global Exhibition symbolises Huawei’s commitment to merging technology with art, empowering individuals to embrace innovation for exploration and enlightenment. Each exhibited image embodies a narrative, bridging cultures and fostering a deeper understanding of our diverse world. We are honoured to experience these profound moments captured through Huawei’s innovative mobile imaging technology. Each moment is crafted into a masterpiece, making the selection process delightfully intricate amidst the abundance of stunning images,” Mr. Li added.


The exhibition explores six different categories: “The Secrets of Mother Nature,” “Landscapes and Spaces,” “A Dialogue with Animals,” “You and Me,” “The Power of Moments,” and “The World of Youth.”

“A Heartwarming World – 12 Years of Huawei Photography” Exhibition will run from 23 until 24 May 2024. Exceptional works will be displayed across Huawei’s official platforms such as @HuaweiXmageAwards on Instagram, @huaweimobilemy on Instagram, X, and Facebook.


Explore the Unseen Wonders with HUAWEI Pura 70 Series

The HUAWEI Pura 70 Series revolutionises mobile photography, blending innovation and artistry to redefine the possibilities of capturing life’s moments. With its revolutionary Ultra Lighting camera system, the Ultra Speed Snapshot feature can effortlessly capture fast-moving scenes, from a powerful badminton smash to an F1 racer crossing the finish line, turning fleeting moments into everlasting memories.

 “Splash of Joy”

Mesmerise in the sight of a young boy immersed in pure joy as he play with water. Each splash of water evokes laughter and wonder, illuminating the innocence and happiness of childhood. It’s a heartfelt moment that embodies the theme of 'The Power of Moments,' celebrating the simple joys that connect us all.

By Abeden Mung with the HUAWEI Pura 70 Ultra


On the other hand, the Ultra Lighting Macro Telephoto Camera enhances clarity for distant landscapes and close-up details. With long distance slide shaft flexible focus technology and an F2.1 periscope telephoto aperture, it ensures crystal-clear images across the entire focal length. Whether capturing far-off scenery or intricate subjects up close, this camera delivers unmatched clarity and precision, allowing users to explore the world with unparalleled detail.

“Winged Marvel: Dragonfly in Focus”

Step into a moment of wonder to see the unseen. In this stunning close-up shot of a dragonfly, the delicate veins on its wings and the fine bristles on its legs and around its mouth are rendered in exquisite detail, offering us a glimpse into the micro world and opens ‘A Dialogue with Animals.’

By Sanjitpaal Singh with the HUAWEI Pura 70 Ultra.


At the heart of the Pura 70 Series lies the revolutionary Portrait Mode, powered by advanced AI algorithms. This feature intelligently perceives and adjusts light, shadow, blur, and skin tones to deliver stunningly realistic results, while the portrait blur function creates distinct layers, accentuating subjects while preserving fine details like hair strands and facial nuances.

“Whispers of Mischief: The Shush Pose”

Step into a world where mischief meets charm, captured in this intriguing black and white portrait. With a playful shush gesture, our charismatic character invites you into a realm of secrets and laughter, all within the compelling category of ‘You and Me.’ His eyes gleam mischievously, hinting at hidden tales and shared jokes. Below one eye, tear drop tattoos rest upon a growing plant, emerging from a pile of soil, perhaps symbolizing the blossoming of new beginnings and hope.

By Bibo Aswan with the HUAWEI Pura 70 Ultra.

Even in challenging low-light conditions, the Pura 70 Series maintains clarity and contrast, capturing vibrant sunset hues and delicate facial transitions with precision. With its unparalleled portrait effects, the Pura 70 Series sets a new standard in smartphone photography, empowering users to unleash their creativity and capture life's most cherished moments with unparalleled clarity and depth.

“Sunset Serenity: Boats at Rest”

Immerse yourself in the tranquil end of a day as two fishermen’s boats rest on the beach, illuminated by the golden hues of sunset. The rich colours of the sunset, the soft, textured sand, and the gentle waves caressing the boats are captured in stunning detail, beautifully encapsulating the harmony between nature and human endeavour within the category of ‘Landscape and Spaces.’

By Zarnizar with the HUAWEI Pura 70 Ultra.

The HUAWEI Pura 70 Ultra’s main camera features an original retractable Ultra Lighting Pop-out Camera, create unique imaging system that invites users to explore unseen wonders. When activated, the camera automatically extends, accentuating a unique red ring around its frame and emitting sounds of professional equipment, emphasizing the artistry and prowess of imaging.


Complementing its advanced camera capabilities, the HUAWEI Pura 70 Series boasts a sleek and elegant design, setting new standards for craftsmanship and aesthetic appeal. Engineered with durable materials such as Super Durable Kunlun Glass on the HUAWEI Pura 70 and HUAWEI Pura 70 Pro, and Crystal Armor Kunlun Glass on the HUAWEI Pura 70 Ultra, these smartphones are built to withstand the rigors of daily use.


The HUAWEI Pura 70 Series sets new standards for elegance and exquisite craftsmanship. It embodies high-end, minimalist and pure design philosophies, breaking away from traditional square and circular smartphone camera designs with its innovative triangular elements of Forward Symbol Design, giving it distinctive look.


Just like a couture fashion brand, the HUAWEI Pura 70 Ultra is adorned with its own exclusive, custom-fitted high-end fashion label. Below the camera module of the HUAWEI Pura 70 Ultra is a unique XMAGE label, representing the HUAWEI XMAGE, epitomizing the spirit of artistic mastery and adding a touch of haute couture to the device. With trendy colour options and minimalist designs, the HUAWEI Pura 70 Series offers users an effortless expression of their individuality. Find out more details at HUAWEI Official Website.

Join the HUAWEI XMAGE Awards 2024: Inspiring Innovation, Leading Global Photography Culture

Leverage the powerful features of the HUAWEI Pura 70 Series to capture stunning images and submit the best work to the HUAWEI XMAGE Awards 2024. Celebrating the best in smartphone photographic excellence, this annual competition encourages the use of unique perspectives and unlimited creativity to give mobile photography deeper artistic significance and aesthetic expression. Since 2017, users from more than 170 countries and regions have participated, contributing nearly 4 million entries to date. This makes the HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of human history from worldwide perspectives.


This year’s XMAGE Awards introduces new categories: “Moments,” “Faces,” “So Far So Close,” and “Style,” showcasing Huawei's leadership in Snapshot, Portrait photography, Telephoto and Macro photography, and Color styling. Additionally, new awards such as “Best of Pura Series” and “Best of Mate Series” have been created to encourage artists to explore diverse expressive forms and themes using Huawei’s flagship imaging capabilities. All winners may have their work featured on global advertising platforms and HUAWEI Pay transit cards, among other opportunities.


The competition also welcomes a new panel of esteemed judges, including Nini Yusof --
CEO of Media Prima Television Networks & Primeworks Studios, Abeden Mung -- Photographer, Bibo Aswan – Fashion & Lifestyle Photographer, and Li Changzhu -- Vice President of Handsets Product Line, Huawei Consumer Business Group. They will collectively select the most compelling photographic stories based on their profound insights into image expression.


Registration for the HUAWEI XMAGE Awards 2024 is now open, with entries closing on Wednesday, 31 July 2024, at 23:59 pm. For more information and to enter the competition, please visit HUAWEI Official Website

Sabtu, 18 Mei 2024


Mei 18, 2024 0 Comments

Step Up Your Style with Anna Jobling’s Top Choice of Smartwatch, Now Available in Malaysia

KUALA LUMPUR, 18 MAY 2024 — Following the successful Asia Pacific launch of the HUAWEI Innovative Product Launch earlier this week, Huawei is excited to announce that the HUAWEI WATCH FIT 3 is now available for purchase in Malaysia! Perfect for today’s trendsetters, this stylish, versatile smartwatch is ideal for anyone looking to stay ahead in fashion, health, and fitness. Whether you’re a fashionista balancing a vibrant social life and a demanding schedule or a budding professional embracing a stylish and health-conscious lifestyle, the HUAWEI WATCH FIT 3 is your perfect companion.

This fashionable smartwatch is incredibly sleek and lightweight, offering not only cutting-edge health and fitness tracking but also supporting you throughout the day with a long battery life of up to 10 days on a single charge. Imagine a week-long trip, a weekend adventure, or navigating your daily grind without needing to pack your charger – this watch keeps up with your lifestyle. What’s more, the HUAWEI WATCH FIT 3 is broadly compatible with both iOS and Android to ensure seamless connectivity. Get notifications, quick reply to WhatsApp messages, or accept and end Bluetooth calls directly from your wrist to see how it seamlessly integrates into your stylish and active daily routine.


The HUAWEI WATCH FIT 3 combines sleek design with powerful functionality. With a slim profile of just 9.9mm and weighing only 26g, it’s comfortable to wear all day. Its new square design with rounded edges and vibrant sun-brushed crown offers a bold, youthful look. The aluminium alloy body adds a touch of elegance, making it suitable for any occasion.

The 1.82-inch AMOLED screen, featuring a 77.4% screen-to-body ratio, delivers vivid colors and sharp details. The screen’s brightness can reach up to 1500 nits, ensuring clear visibility in any lighting condition. Whether you’re outdoors under the bright sun or in a dimly lit room, your smartwatch display will always be easy to read.


When it comes to user experience, the HUAWEI WATCH FIT 3 offers a vibrant and innovative UX tailored for the dynamic, on-the-go user. Choose from three new watch faces – dazzling, fun mood, and parallax space – or explore over 10,000 watch faces available on the HUAWEI Watch Face Store. Interchangeable straps in various colors and materials, including leather and fluoroelastomer, allow you to match your watch to your outfit or mood effortlessly.

Imagine switching from a professional look for a meeting to a casual style for a night out with friends. The HUAWEI WATCH FIT 3 makes it easy to adapt your watch to any situation.


Stay on top of your health with the HUAWEI WATCH FIT 3’s advanced tracking features. The improved TruSeen™ 5.5 system provides accurate heart rate monitoring, even in scenarios with weak signals. The enhanced SpO2 measurements are perfect for high-intensity workouts or high-altitude activities.

HUAWEI TruSleep™ 4.0 technology offers detailed sleep tracking, allowing you to discover how well you’re sleeping and receive tips to achieve perfect sleep. The new Sleep Breathing Awareness feature detects interruptions in your breathing during sleep, ensuring you get a comprehensive analysis of your nightly rest.


The Stay Fit app on the HUAWEI WATCH FIT 3 provides extensive support for calorie and weight management. With an expanded food database covering 50 countries, you can easily monitor your diet and exercise balance. The intuitive interface displays your current calorie intake versus your goal, helping you stay on track.

The HUAWEI Health App offers over 200 personalized training plans across nine categories, including fat-burning and body sculpting workouts. The Smart Sports suggestion feature recommends exercises based on your habits, weather, and Activity Rings status, providing personalized guidance. Users can also explore five new sports modes powered by HUAWEI TruSport™, including padel, esports, and football, totaling over 100 sports modes for urban, outdoor, campus, and water activities.


The HUAWEI WATCH FIT 3 includes advanced features for menstrual cycle management. Track your cycle, record symptoms, and receive timely reminders, helping you stay in tune with your body. The intuitive calendar view makes it easy to manage your menstrual health.

Additionally, the Grey and White Leather editions of the HUAWEI WATCH FIT 3 come with a multi-functional NFC module, allowing you to use your watch as an access card, transport card, or payment card.


Elevate your lifestyle with the HUAWEI WATCH FIT 3. Available now at all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and Senheng from only RM 599!

For more information, updates or promotions about HUAWEI WATCH FIT 3, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram

Khamis, 9 Mei 2024


Mei 09, 2024 0 Comments

Unmatched elegance and cutting-edge technology with Huawei’s latest innovation

KUALA LUMPUR, 8 MAY 2024 — Huawei is thrilled to announce the upcoming launch of two revolutionary products in Malaysia — the HUAWEI MateBook X Pro and the HUAWEI Watch Fit 3 — set for 13 May 2024. This event marks a significant milestone as Huawei continues to integrate sophisticated technology with exceptional design, tailored to the Malaysian consumer.

Unveiled during the spectacular global event in Dubai, the HUAWEI MateBook X Pro redefines what a laptop can be. With its ultra-light magnesium alloy body, near-borderless Flexible OLED display, and powerhouse performance capabilities thanks to the latest Intel® Core™ Ultra 9 Processor, the HUAWEI MateBook X Pro is crafted for those who demand elegance without compromising on efficiency.

In tandem, the HUAWEI Watch Fit 3 emerges as a leader in the smart wearable category, blending high-end fashion with robust health and fitness tracking features. It stands out with its stylish square design and is equipped with advanced health monitoring technologies, making it the ideal companion for lifestyle enthusiasts.

Product Highlights and Innovations:

HUAWEI MateBook X Pro: This ultra-lightweight laptop redefines mobile computing, featuring a durable magnesium alloy body that is only 13.5 mm thin and weighs under 1 kg. Its visual prowess is unmatched with a Flexible OLED display that nearly eliminates bezels, offering vibrant, lifelike colors and superior brightness. Under the hood, it is powered by the cutting-edge Intel® Core™ Ultra 9 Processor, supported by up to 32GB of RAM and 2TB of storage, ensuring blazing fast performance. Connectivity is enhanced by its Super Device capabilities, allowing seamless integration with other Huawei devices, while its 90W Huawei SuperCharge technology ensures it keeps up with the demands of high-energy, mobile professionals.

HUAWEI Watch Fit 3: The epitome of where fashion meets functionality, the HUAWEI Watch Fit 3 boasts an array of features that cater to the health-conscious fashionista. It offers a unique square-fashion design. Its health and fitness capabilities are extensive, with over 100 workout modes, menstrual cycle tracking, and advanced sleep monitoring. The device also includes new generation Huawei health monitoring technology for precise heart rate and SpO2 tracking. All these features are powered by a battery that lasts up to 10 days on a single charge, making it ideal for extended use without the need for constant recharging.

As Malaysians gear up for the exciting launch of the HUAWEI MateBook X Pro and HUAWEI Watch Fit 3 in Malaysia. Starting from 8th May – 12th May 2024 customers can claim early deposit with RM70 for HUAWEI MateBook X Pro, including free gifts worth up to RM4,582. Additionally, for the HUAWEI Watch Fit 3, customers will have an exclusive opportunity to grab RM30 early bird voucher starting from today until 17th May 2024. On top of that, they can also enjoy a gift package worth RM89.

These introductory offers are designed to provide the ultimate Huawei experience to Huawei’s valued customers.

Visit the HUAWEI Official Website or your nearest Huawei Experience Store to explore these exceptional devices. Don’t miss out on the opportunity to own the latest in technology and style—make sure to mark your calendars and be among the first to benefit from the special launch promotions! 

For more information or the latest updates, visit the HUAWEI Official Website, or check out Huawei’s posts on Facebook and Instagram.

Khamis, 2 Mei 2024


Mei 02, 2024 0 Comments

Pre-Order The New Line Of The HUAWEI Pura 70 Series starting from RM3,699

KUALA LUMPUR, 2 MAY 2024 – Huawei made a surprise announcement on the availability of the HUAWEI Pura 70 Series on HUAWEI’s Official Website. The HUAWEI Pura 70 Series recently made headlines in China when they officially started selling the HUAWEI Pura 70, Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra. 

The latest devices from the rebranded P series represent a blend of innovation and sophistication, offering users a seamless experience with exceptional performance and sleek design. According to the Huawei Official Website, the HUAWEI Pura 70 series will be available for pre-orders starting now till 24 May 2024. Don't miss out on this chance to be one of the first to experience the Huawei Pura 70 series!

Huawei Malaysia will be introducing three HUAWEI Pura 70 series products: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra, each designed to cater to the diverse needs and preferences of modern smartphone users. The HUAWEI Pura 70 series presents a captivating blend of artistry and innovation across its three distinct models. 

The HUAWEI Pura 70 in Malaysia offers a stunning array of features, available in three colours - pink, white, and black - the HUAWEI Pura 70 Pro comes in classic white and black variants, while the HUAWEI Pura 70 Ultra comes in green, brown, and black. 

The Huawei Pura 70 series is available for pre-order on Huawei’s Official Website and selected Huawei Experience Stores. Complimentary gifts over RM2,000 are up for grabs when you pre-order the HUAWEI Pura 70 series starting 2 May 2024 until 24 May 2024. Take advantage of these exclusive offers to secure your device and unlock over RM500 in savings. Enjoy a range of exceptional deals, including gym memberships, complimentary coffee, movie tickets, and more from renowned brands like AirAsia, Dadi Cinema, Ogawa, among others. 

Huawei is also offering exclusive trade-in rebates for customers who have pre-ordered. Customers can claim their rebate upon making full payment from 25th May – 30th June 2024 at the participating outlets. The rebate details are listed below:

Some of the key highlights of HUAWEI Pura 70 Series are:

1. Revolutionary Imaging Technology: Explore the Unseen Wonders
The HUAWEI Pura 70 Series is equipped with a new generation of Ultra Lighting camera system, combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments

HUAWEI Pura 70 Ultra is also equipped with the industry’s first Ultra Lighting Pop-out Camera, featuring an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.

Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera, producing clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb light-gathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.

2. New & Original Aesthetic Design: Leading the Fashion Trend
The HUAWEI Pura 70 Series sets new standards for elegance and craftsmanship, embodying high-end, ultimate, minimalist and pure design philosophies. 

Visually, the design evolves from traditional geometric patterns by integrating geometric lines with image modules to outline its unique Forward Symbol Design. The HUAWEI Pura 70 Ultra is also adorned with an exclusive XMAGE label, epitomising the spirit of artistic mastery. 

The distinctive Ultra Lighting Pop-out Camera lens of HUAWEI Pura 70 Ultra is also accented with a unique red ring, enhancing the photography experience with a touch of novelty, showcasing the artistry and prowess of imaging.

3. Made to Last: Making Impossible Possible
The HUAWEI Pura 70 and HUAWEI Pura 70 Pro are engineered with the Super Durable Kunlun Glass, now more resistant to falls. The second generation of Kunlun Glass improves the outer screen’ resistance against deforming or cracking when squeezed by external forces.

The HUAWEI Pura 70 Ultra, on the other hand, is stronger than ever with the Crystal Armor Kunlun Glass, merging Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. It further improves the wear, drop and scratch resistance of the outer screen. 

Those who are interested in previewing the latest HUAWEI Pura 70 Series, can visit selected HUAWEI Experience Stores to have an exclusive preview of the HUAWEI Pura 70 Series. To book your slots for the preview, you may register through the link here

For more information, latest updates or promotions about Huawei’s latest products, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram

Jumaat, 23 Februari 2024


Februari 23, 2024 0 Comments

The best tablet with anti-glare technology to boost your learning and productivity 

KUALA LUMPUR, 23 FEBRUARY 2024 – Huawei Malaysia is excited to introduce the latest addition to its innovative lineup – the HUAWEI MatePad 11.5 PaperMatte Edition. Crafted with the needs of today's students and young professionals in mind, this sleek looking tablet promises to redefine how we engage with technology by combining functionality and productivity with this latest tablet from Huawei. Priced at RM1,999, the HUAWEI MatePad 11.5 PaperMatte Edition is not just a tablet; it's your ultimate companion in learning, productivity, and entertainment. Pre-orders for this revolutionary device will open on 23rd February 2024 and will only run until 29th February 2024, so mark your calendars now to get an exclusive early deal from Huawei!

The HUAWEI MatePad 11.5 PaperMatte Edition boasts a 120 Hz PaperMatte Display, featuring SGS Low Visual Fatigue Premium Performance Certification and TÜV Rheinland Reflection-Free Certification – making Huawei the only brand certified with both qualifications. This advanced display technology suppresses blue light and flickering, providing users with a comfortable viewing experience while reducing eye strain. Additionally, the display is also non-reflective, which is achieved by cutting out 97% of light interference to provide a crystal clear viewing experience even under direct light.

Dive into a world of creativity with the PaperMatte Display's pen-on-paper writing experience, enhanced by the HUAWEI M-Pencil (2nd generation). Feel the rhythm of your thoughts as you jot down notes, sketch out ideas, and bring your imagination to life. With every stroke, the HUAWEI MatePad 11.5 PaperMatte Edition transports you to a world of inspiration, where your ideas flow freely and your creativity knows no bounds.

Whether you're taking notes in class, collaborating on group projects, or diving into the world of digital art, the HUAWEI MatePad 11.5 PaperMatte Edition has you covered. With the HUAWEI Notes app and the HUAWEI M-Pencil (2nd generation), you can capture every detail with precision and clarity. Furthermore, the inclusion of PC-level WPS Office and SuperHub facilitates seamless file transfers and enhances productivity, making the HUAWEI MatePad 11.5 PaperMatte Edition the ultimate companion for students to share their creations with the world where the possibilities are endless.

But don't just take our word for it. Experience the HUAWEI MatePad 11.5 PaperMatte Edition for yourself and discover a new way to learn, create, and connect. During the pre-order period, claim your limited time early bird voucher worth RM40 from the HUAWEI’s Official Website HUAWEI Official Store on Shopee or the HUAWEI Flagship Store on Lazada. Huawei is also giving a set of free gift such as the HUAWEI MatePad Smart Keyboard, HUAWEI M-Pencil 2nd Generation and HUAWEI Bluetooth Mouse worth up to RM1,147 for any purchase of the MatePad 11.5 PaperMatte Edition. 

There's never been a better time to make the switch to Huawei. For more information, latest updates or promotions about the HUAWEI MatePad 11.5 PaperMatte Edition, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram

Isnin, 5 Februari 2024


Februari 05, 2024 0 Comments
Company’s Innovative Solutions Enable Customers Across Diverse Industries and Sectors to Create Seamless Digitalised Spaces that Engage and Inform 

SEOUL, 30 January 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.

Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays feature across several zones that demonstrate a different usage scene, including a digitalised control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.

Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the Alpha 9 AI processor to provide mesmerising viewing experiences and content-optimised picture quality.

LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.

The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay. 

The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.

In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimises advertising content according to customer.

With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.

The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing, and OLED displays for reviewing video footage.

To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to, and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud, and the LG ConnectedCare remote management solution.

What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.

“At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimised for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”

LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.