HUAWEI XMAGE GLOBAL EXHIBITION DEBUTS
IN MALAYSIA
Join Huawei in celebrating 12 years of mobile photography
excellence
KUALA LUMPUR, 23 MAY 2024 – Huawei unveiled its inaugural HUAWEI XMAGE Global Exhibition,
titled “A Heartwarming World – 12 Years of Huawei Photography,” on 23 May 2024,
at the Sentul Glass Pavilion nestled within a private park in Kuala Lumpur,
Malaysia, marking the largest photography exhibition in Huawei’s history.
The
HUAWEI XMAGE Awards 2024, the annual competition celebrating Huawei’s open
platform for smartphone photographic excellence, was also officially launched
during the exhibition’s opening ceremony. Now in its eighth consecutive year,
the competition aims to inspire consumers to unleash their creativity and
imagination by leveraging Huawei’s leading XMAGE imaging technology, infusing
each photograph with deeper emotional and cultural resonance.
“A Heartwarming World – 12 Years of Huawei Photography”
Debuting
under the theme “A Heartwarming World,” the exhibition showcases nearly 300
photographs taken by Huawei smartphones, selected from millions of submissions.
These images capture moments of warmth, tranquillity, and brightness from every
corner of the globe, highlighting the genuine relatability of ordinary people
and encapsulating HUAWEI XMAGE’s new brand philosophy, ‘The Power of Image.’
This philosophy aims to ignite consumers’ imagination, creativity, and appreciation
with supreme imaging technology and experiences, showcasing its powerful impact
beyond what’s captured.
The
past decade has witnessed rapid development in mobile photography. This
exhibition features works from Huawei smartphone series spanning the past 12
years. During this time, Huawei has driven the evolution and development of
mobile imaging technology through continual innovation. Moreover, Huawei has
engaged in global activities such as photography competitions, community
events, and trend reports, promoting the worldwide spread of mobile photography
culture.
Building
upon this legacy, the HUAWEI P Series has been upgraded to the HUAWEI Pura
Series. The HUAWEI Pura Series restarts with a new attitude, perfectly
integrating ultimate photography, aesthetic design, and unique style. According
to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera
Rankings with an impressive score of 163 points.[i]
With
the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE continues to
push the boundaries of technology and experience alongside global users, taking
smart photography to new heights.
“Photography
is a universal language, transcending barriers to capture beauty and inspire
meaningful conversations,” Mr. Li Changzhu, Vice President of Handsets Product
Line, Huawei Consumer Business Group shared during the opening ceremony. “XMAGE is a global platform that
encourages users around the world to shoot, share, and record life, inspiring
them to express their emotions and enjoy the fun of photography.”
“The
XMAGE Global Exhibition symbolises Huawei’s commitment to merging technology
with art, empowering individuals to embrace innovation for exploration and
enlightenment. Each exhibited image embodies a narrative, bridging cultures and
fostering a deeper understanding of our diverse world. We are honoured to
experience these profound moments captured through Huawei’s innovative mobile
imaging technology. Each moment is crafted into a masterpiece, making the
selection process delightfully intricate amidst the abundance of stunning
images,” Mr. Li added.
The
exhibition explores six different categories: “The Secrets of Mother Nature,”
“Landscapes and Spaces,” “A Dialogue with Animals,” “You and Me,” “The Power of
Moments,” and “The World of Youth.”
“A
Heartwarming World – 12 Years of Huawei Photography” Exhibition will run from 23
until 24 May 2024. Exceptional works will be displayed across Huawei’s official
platforms such as @HuaweiXmageAwards on Instagram, @huaweimobilemy on
Instagram, X, and Facebook.
Explore the Unseen Wonders with HUAWEI Pura 70 Series
The HUAWEI Pura 70 Series revolutionises mobile photography, blending innovation and artistry to redefine the possibilities of capturing life’s moments. With its revolutionary Ultra Lighting camera system, the Ultra Speed Snapshot feature can effortlessly capture fast-moving scenes, from a powerful badminton smash to an F1 racer crossing the finish line, turning fleeting moments into everlasting memories.
“Splash of Joy”
Mesmerise
in the sight of a young boy immersed in pure joy as he play with water. Each
splash of water evokes laughter and wonder, illuminating the innocence and
happiness of childhood. It’s a heartfelt moment that embodies the theme of 'The
Power of Moments,' celebrating the simple joys that connect us all.
By Abeden Mung with the HUAWEI Pura 70 Ultra
On
the other hand, the Ultra Lighting Macro Telephoto Camera enhances clarity for
distant landscapes and close-up details. With long distance slide shaft
flexible focus technology and an F2.1 periscope telephoto aperture, it ensures
crystal-clear images across the entire focal length. Whether capturing far-off
scenery or intricate subjects up close, this camera delivers unmatched clarity
and precision, allowing users to explore the world with unparalleled detail.
“Winged Marvel: Dragonfly in Focus”
Step into a moment of wonder to see the
unseen. In this stunning close-up shot of a dragonfly, the delicate veins on
its wings and the fine bristles on its legs and around its mouth are rendered
in exquisite detail, offering us a glimpse into the micro world and opens ‘A
Dialogue with Animals.’
By Sanjitpaal
Singh with the HUAWEI Pura 70 Ultra.
At
the heart of the Pura 70 Series lies the revolutionary Portrait Mode, powered
by advanced AI algorithms. This feature intelligently perceives and adjusts
light, shadow, blur, and skin tones to deliver stunningly realistic results,
while the portrait blur function creates distinct layers, accentuating subjects
while preserving fine details like hair strands and facial nuances.
“Whispers of Mischief: The Shush Pose”
Step into a world where mischief meets charm,
captured in this intriguing black and white portrait. With a playful shush
gesture, our charismatic character invites you into a realm of secrets and
laughter, all within the compelling category of ‘You and Me.’ His eyes gleam
mischievously, hinting at hidden tales and shared jokes. Below one eye, tear
drop tattoos rest upon a growing plant, emerging from a pile of soil, perhaps
symbolizing the blossoming of new beginnings and hope.
By Bibo Aswan with the HUAWEI Pura 70 Ultra.
Even
in challenging low-light conditions, the Pura 70 Series maintains clarity and
contrast, capturing vibrant sunset hues and delicate facial transitions with
precision. With its unparalleled portrait effects, the Pura 70 Series sets a
new standard in smartphone photography, empowering users to unleash their
creativity and capture life's most cherished moments with unparalleled clarity
and depth.
“Sunset Serenity: Boats at Rest”
Immerse yourself in the tranquil end of a day
as two fishermen’s boats rest on the beach, illuminated by the golden hues of
sunset. The rich colours of the sunset, the soft, textured sand, and the gentle
waves caressing the boats are captured in stunning detail, beautifully
encapsulating the harmony between nature and human endeavour within the
category of ‘Landscape and Spaces.’
By Zarnizar with
the HUAWEI Pura 70 Ultra.
The
HUAWEI Pura 70 Ultra’s main camera features an original retractable Ultra
Lighting Pop-out Camera, create unique imaging system that invites users to
explore unseen wonders. When activated, the camera automatically extends,
accentuating a unique red ring around its frame and emitting sounds of
professional equipment, emphasizing the artistry and prowess of imaging.
Complementing
its advanced camera capabilities, the HUAWEI Pura 70 Series boasts a sleek and
elegant design, setting new standards for craftsmanship and aesthetic appeal.
Engineered with durable materials such as Super Durable Kunlun Glass on the
HUAWEI Pura 70 and HUAWEI Pura 70 Pro, and Crystal Armor Kunlun Glass on the
HUAWEI Pura 70 Ultra, these smartphones are built to withstand the rigors of
daily use.
The
HUAWEI Pura 70 Series sets new standards for elegance and exquisite
craftsmanship. It embodies high-end, minimalist and pure design philosophies,
breaking away from traditional square and circular smartphone camera designs
with its innovative triangular elements of Forward Symbol Design, giving it
distinctive look.
Just like a couture fashion brand, the HUAWEI Pura 70 Ultra is adorned with its own exclusive, custom-fitted high-end fashion label. Below the camera module of the HUAWEI Pura 70 Ultra is a unique XMAGE label, representing the HUAWEI XMAGE, epitomizing the spirit of artistic mastery and adding a touch of haute couture to the device. With trendy colour options and minimalist designs, the HUAWEI Pura 70 Series offers users an effortless expression of their individuality. Find out more details at HUAWEI Official Website.
Join the HUAWEI XMAGE Awards 2024: Inspiring Innovation, Leading
Global Photography Culture
Leverage
the powerful features of the HUAWEI Pura 70 Series to capture stunning images
and submit the best work to the HUAWEI XMAGE Awards 2024. Celebrating the best
in smartphone photographic excellence, this annual competition encourages the
use of unique perspectives and unlimited creativity to give mobile photography
deeper artistic significance and aesthetic expression. Since 2017, users from
more than 170 countries and regions have participated, contributing nearly 4
million entries to date. This makes the HUAWEI XMAGE Awards a cultural heritage
of its own, containing fragments of human history from worldwide perspectives.
This
year’s XMAGE Awards introduces new categories: “Moments,” “Faces,” “So Far So
Close,” and “Style,” showcasing Huawei's leadership in Snapshot, Portrait
photography, Telephoto and Macro photography, and Color styling. Additionally,
new awards such as “Best of Pura Series” and “Best of Mate Series” have been
created to encourage artists to explore diverse expressive forms and themes
using Huawei’s flagship imaging capabilities. All winners may have their work
featured on global advertising platforms and HUAWEI Pay transit cards, among
other opportunities.
The
competition also welcomes a new panel of esteemed judges, including Nini Yusof
--
CEO of Media Prima Television Networks & Primeworks Studios, Abeden Mung --
Photographer, Bibo Aswan – Fashion & Lifestyle Photographer, and Li
Changzhu -- Vice President of Handsets Product Line, Huawei Consumer Business
Group. They will collectively select the most compelling photographic stories
based on their profound insights into image expression.
